Graphic Design Lab is a workshop concept that moves around educational environments. This is a personal project, where I developed an idea for young and elder people to learn the playfulness, experimentation and the problem solving that comes with a graphic designer.
The brand is made to look unfinished, ad-hoc and tactile. The brief was to create a brand that would appeal to students, professionals and investors. As a concept the brand had to be visually strong and colourful.
This project allowed me to experiment with new processes and techniques that could be applied in commissioned jobs. I think personal projects, in some cases, make us play again, go back to the basics, and have fun.
