Skin Care Inc is a beauty saloon based in Southampton. The brief was to re-design their current website and create a brand that will appeal to new customer, elder customers while retaining a professional look. Together with the in-house team at FreeStyle, we explored the customer journey, interface design, logo design and ways to bring simplicity to the experience of booking; post Covid. The brand evolves with a new typeface, more flexible when it comes to communicating on different platforms and a update new colour chart that feels more natural and calming. These brand elements are being gradually integrated across the saloon, online presence and will continue to evolve with the needs of the business.
Visit: www.skincareinc.co.uk
