Working in close partnership with Wild Management, Graphic Thinking has created a brand identity for Wild Farm, a pioneering destination of all things organic with a deep sense for healthy hearts. Throughout the branding it was clear that Wild Farm wanted something new exciting and fresh.
The identity reflects the unique growth of Wild Farm's products by highlighting its organic nature at the intersection of the iconic arrow. This mixed with the bold blocks and lines creates a compelling brand that brings together people and food. The graphic assets designed for Wild Farm like the arrows, curving typography and bold lines makes the visual personality standout. The new identity builds on this idea of personality to create a visual language that unifies the look of the brand while reinforcing its joyful sense of individual expression.
