Systm is an online booking service for fashion models.
As a new start-up Systm was seeking rapid growth, Systm began from the success of many brands before it.
Working with key stakeholders, the design needed to unite a new identity with a single purpose, speaking to all the users across its past successes. They needed to grow into a brand that was more than a model booking site and instead of becoming something the past, they became something of the future.
As an efficient and pioneer within the fashion industry, Systm needed to emphasise a smart, sharp and dynamism look.
The logo had one hidden problem that I encompassed, this being the spelling of the brand. Initially the kerning between the T and M was unpleasing to the eye due to the brand spelling. The design now features space a design solution that drops one half of the letter M to make it pleasing to view.
