One of London's newest fashion designers, Abigail Collins, for her debut collection we worked to being life and definition to her brand.
We decided to thoroughly research methods used within fashion translating this into visual elements for the identity. This research was implemented in both digital and printed applications.
Our main objective was to increase the awareness of the new brand. Following up with regular meetings, we created a brand strategy with bespoke typography and photography that matched a primary goal to unite Collins vision. The design was driven by three principles: it needed to be distinctive standing out within the fashion community, needed to inject a sense of personality and had to reference the use of grids seen within the materials chosen by the fashion designer.
Define, create and reimagine a collection in the contexts of print and digital applications. Uncompromising the two different logo types albeit the structure of the bespoke logo follows the same guidelines and identity. Josefin sans bold was used to create the main body, as the connections and history of the font coinsides with our previous principles. Personality reflects stylish vintage grids with the sense of elegance.
